Mickey Shorr Mobile Electronics opened its doors in Royal Oak Michigan in the summer of 1967. Ever since, we have strived to make your life easier when it comes to aftermarket automotive, marine, and motorcycle electronics. We carry the best brands in car stereos, speakers, remote starters, and more! Our professional installers can ensure you find the best products to suit your vehicle and lifestyle needs with ease. So trust the pros, shop Mickey Shorr!
We carry all the top brands and offer special financing to fit our customer’s needs
TRUST THE PROS
We’ve provided professional installation for mobile audio, electronics, and more since 1967.
We are committed to providing our customers with the best quality at the best price.
Mickey Shorr, the man for which our company is named, was a lifelong resident of the Detroit metro area. Shorr started his life in business at the age of 15, opening a disc recorder concession stand downtown with his own savings before eventually dropping out of high school to pursue a career in radio with an all-night spot he called “Corn til Morn”.
Shorr’s radio career was cut short when he ended up serving in the US Army. Following his short tour, Shorr ended up in New York, New York working in a burlesque comedy act before returning home to Detroit to open up a used car lot called "Joe's Jalopies", which quickly folded. “Used car sales just wasn’t my thing” - Mickey Shorr.
A Call Back To Radio
Shorr’s love for radio was brought back when he started creating his own radio ads to sell seat covers. This eventually led him to getting offered a job at a local Detroit radio station. Almost overnight Shorr became the top-rated DJ, promoting rock n’ roll and having opportunities to meet more people in the industry such as Frank Sinatra and Sammy Davis Jr.
Shorr eventually moved on from the Detroit station when he was approached by a man from Chicago about setting up a new FM radio station. At that time FM was just getting off the ground and the innovations Shorr brought helped them become the first FM radio station in the world to make it into the top ten.
“It was like I had never been gone, and I knew from that moment I was going to make it.” -Mickey Shorr
Shorr wasn’t satisfied with his success, seeing a new emerging market he left his career in radio to pursue aftermarket car audio. At the time, tapes began gaining traction and so were car stereos. Mickey spotted this opportunity and returned to Detroit to start his own business once again. With only $1000 in his pocket and a 1 person installation crew, He opened up his own shop on Davidson St. in Detroit. Many doubted His plans for success, but he pulled his business together regardless of the criticism, ultimately selling 300 tapes on opening day. Mickey recalls being greeted by a friendly man the day before opening, “It was like I had never been gone, and I knew from that moment I was going to make it”.
End Of An Era
Shorr’s business became very successful but eventually after suffering from four heart attacks he was forced into retirement for 5 years and had to put the business up for sale. While driving over to sign the sale agreement, Mickey told his wife, “I can’t sell. I’ll die if I do.” and decided to keep the business till he passed away. Today we continue on with his legacy offering your car the upgrades it deserves.
Are you ready to give your car the upgrade it deserves? At Mickey Shorr, you can feel confident knowing all our technicians are "Connected Car Certified" to make sure they know the latest installation techniques and training to integrate your smartphone with your vehicle.
Need a remote car starter? Mickey Shorr is Michigan's largest authorized Viper remote car starter dealer. As a Viper-preferred dealer, we are committed to providing the highest level of customer satisfaction for all Viper or Directed products and will provide you with a fast, accurate response to all your inquiries.
We will meet all your needs, whether you want to listen to music or add the latest gadgets to your ride. All of our products are from high-quality, reliable brands including JVC, Alpine, Kenwood, and more. Turn to us for professional installation.